AI Project Lead, Business Development · Swiss Post, Advertising, Zurich
Leads AI-driven business models from opportunity sizing to a prioritised roadmap with KPIs, then delivery from concept to launch.
Cut time spent on sales 30% through automation and AI implementation.
Cut feedback time on proposals and pitches 90% with a synthetic pitch-check avatar she built.
Builds the clickable mockups and prototypes used in C-level presentations.
Dec 2023 to now
Founder · Pedal Peak, cycling community platform
Live cycling platform with real users: rides, events, community, Strava integration. Designed, built and operated end to end with an AI toolchain (SvelteKit, Cloudflare, n8n).
Aug to Dec 2025
In between jobs and own ventures
Cycling in Togo and Benin; built smedium (websites and AI automation for small businesses); deepened daily AI tooling: LLM workflows, prompt engineering, AI-supported content production.
Oct 2024 to Jul 2025
Senior Product Manager, Lead E-Commerce · Ifolor Group, Zurich
Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
+9% conversion and +15% checkout step rate through research, A/B testing and analytics.
Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Jun 2023 to Sep 2024
Lead Project Manager · Brixel, Zurich
Owned the partnerships with financial institutions (UBS, Baloise) that drove growth; bridge between senior client stakeholders and the product team.
Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut acquisition cost.
Jan 2017 to Aug 2019
Intrapreneur, Innovation · Die Mobiliar, Bern
Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy. Market-entry strategies, design-thinking experiments, agency management; job rotation in digital marketing (SEO/SEA, analytics).
2005 to 2016
Earlier career: product marketing and trade, FMCG
Junior Trade Marketing Manager, Promena (2016); Junior Product Manager, Cruspi (2014 to 2015); Assistant Product Manager, Domaco (2010 to 2014): own-brand portfolios, trade promotions, pricing, negotiations with international brand manufacturers. Accountant, Kuoni and AMAG (2008 to 2010). Commercial apprenticeship, Bridgestone Switzerland (2005 to 2008).
Education
BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
Certified Mental Health Coach · IPC Academy, Zurich · 2020 to 2021
CAS Digital Marketing · HWZ, Zurich · 2019 to 2020
CAS Innovation · BFH, Bern · 2016 to 2017
Diploma Online Marketing incl. Google Ads · 2016
Commercial Employee, Federal VET Diploma · KV Baden · 2005 to 2008
Languages & tools
German native, English fluent, French conversational
AI daily: Claude and Claude Code, ChatGPT, prompt engineering, n8n automations
Google Analytics, Google Marketing Platform, SEO/SEA, A/B testing, JIRA, Adobe CC
Voluntary & interests
Head of Marketing & Communication, Tennisclub Neufeld, Bern (2019 to 2020)
Cycling and bikepacking first (Togo and Benin, 2025); tennis, volleyball, diving, photography
Application site with a worked case for Wolfi's: ramona-wolfis.pages.dev